The hours of content watched on S4C’s digital platform S4C Clic or on iPlayer have increased by almost a third in a year.
In its Annual Report 2023-24, the Welsh-language public broadcaster reports an increase of 31% in hours watched on demand over 2023, representing the largest increase in its history.
There has also been a 53% increase in the number of hours watched on YouTube as S4C looks to grow and maintain a younger audience as part of its “Providing your content on your platform” strategy.
“These figures crown a year of ambitious work at S4C to improve our digital reach. S4C is no longer one channel. As a broadcaster S4C now reaches new audiences on S4C Clic, BBC iPlayer, YouTube and all its social media platforms, all of which is important to ensure the audience of the future,” said Guto Bebb, S4C’s Interim Board Chair.
Drama series Anfamol,Bariau and Pren ar y Bryn received considerable attention and audience appreciation, while the Rugby World Cup and sport programmes in general attracting large audiences across all S4C platforms.
It follows a difficult year for the broadcaster S4C after a series of bullying allegations and the sacking of two officers, including the chief executive.
