4iG will acquire the Canal+ satellite base in Hungary as part of a new partnership that sees the launch of Canal+ branded streaming services in the country.
It’s the latest in a series of international launches that also include Austria, Czech Republic, Slovakia and most recently the Netherlands.
Jacques du Puy, CEO Canal+ International said: “I am very pleased with the launch of our services in Hungary, which illustrates our strategy to digitalize our offerings, further strengthening our position in Europe. Hungary is a dynamic market for SVOD services, and CANAL+ is willing to take a significant place on that market. 4iG is the relevant partner to support this launch.|
Canal+ content has been available under the Direct One brand since 2021 – the platform was previously branded as UPC Direct – and will be extended to 4iG’s customers in 2025. The agreement gives 4iG an additional 155,000 subscribers for its Digi service.
“The acquisition of Direct One’s satellite customer base is an excellent opportunity to increase our satellite customer base in Hungary. Through this transaction, 4iG Group will strengthen its leading position in the Hungarian satellite television market. Thanks to the acquisition, we can offer higher quality and more comprehensive services to the former Direct One customers in the future, leveraging the Group’s convergent telecommunications portfolio”, said Péter Fekete, CEO of 4iG Group.
Canal’s linear services are joined by its catalogue of movies and series. In 2025, a dedicated Hungarian app will be introduced.
