ITVX continues to perform strongly with streaming hours up 15% in the six months to June.
The broadcaster also reported monthly active users up 17% and digital advertising revenues up 17%.
ITV declared a significant 40% increase in adjusted EBITA to £213 million, despite a 2% decline in group external revenue, which fell to £1.6 billion.
The Euros provided a successful backdrop to the period as did the new season of Love Island.
Having bought out the BBC’s share in Britbox UK, ITV has now rolled the service into ITVX Premium, which it says has a short-term impact on subscriptions and subscription revenue.
ITV Studios, which experienced a 13% decrease in revenue to £869 million, is anticipating a delay in £80 million of revenue from 2024 to 2025 and a short-term fall in demand from free-to-air broadcasters in Europe. It follows the 2023 US writers’ and actors’ strikes.
Nevertheless, the unit is on course to deliver record profits driven by an increase in higher margin catalogue sales.
