Anime destination Crunchyroll has revealed a new brand identity.
The updated Crunchyroll includes a new modernised logo with a balanced eye symbol and revamped wordmark; it also has its ownfont set called Crunchyroll Atyp that blends classic and modern elements for improved readability; and a vibrant colour system featuring orange, black, white, and taupe to reflect the dynamic nature of anime.
A new seven-second audio-visual mnemonic captures the Crunchyroll experience with anime-inspired sound design and playful elements.
The platform has worked with Japanese artists on new textures and patterns to enhance the brand’s authenticity and immersive storytelling.
“As the number of ‘anime-curious’ people approaches the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way,” said Rahul Purini, President of Crunchyroll. “We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.”
The new brand identity package was led by Crunchyroll’s Markus Gerdemann (Senior Vice President, Marketing) and Norman Rabinovich (Vice President, Creative Services).
