Viaplay says its stepping up its actions to prevent password sharing among its subscribers.
The streaming service increased sales in its core operations (Nordics, Netherlands and Viaplay Select) by 2.6%, but recorded a loss of SEK 72 million, in line with expectations.
The company has made a series of cost cutting measures including staff reductions and the sale of its UK sports business.
President and CEO Jorgen Madsen Lindemann said work to “retransform” Viaplay Group across the business with further measures to come. “We are launching new, improved and more relevant products, talking to our partners about how best to monetise our content, and reducing costs in all areas,” he said.
Lindemann said the company had launched an anti-piracy campaign on Sweden with more countries to follow. “We are working directly with our subscribers, and closely with our B2B distribution partners, to minimise out of home account sharing by limiting the number of concurrent streams possible on Viaplay, so that we can all convert more account sharers into paying subscribers.”
Early signs were looking good with the company expecting customers to “play fair”.
A new advertising-supported tier was rolled out in Denmark in June with further countries to follow.
