Enthusiasm for the Euro 2024 football championships meant June did not see its normal fall in television audiences.
According to The Gauge Poland, Poles watched an average of 2 minutes more video content per day in June than in May, spending an average of 3 hours and 34 minutes in front of the TV screen.
The Nielsen barometer said matches from the Euro2024 tournament played in Germany dominated Polish program rankings in June, with Polish team matches at the top of the list. It meant an increase in audiences for public broadcaster TVP who was the local rights holder.
Streaming accounted for a slightly smaller TV audience in June (8.3% compared to 8.6% in May). YouTube was the top streaming platform with a 2.1% share of TV screen viewing. Netflix, with 1.7%, a decline from 2.2% in May.
