Sujit Dasmunshi, who was previously Chief Operating Officer, becomes Chief Operating Officer. In a statement, the company said he would continue to play a critical role in growing the business.
Jared Grusd has been named as Chief Executive Officer (CEO) of Nielsen’s content data unit Gracenote.
“I’m honoured to join Nielsen and build on the tremendous innovation and growth that Gracenote has achieved under Sujit’s strong vision and strategy,” said Grusd. “This is an exciting time as our industry embraces advanced technologies and we look for new ways of working with clients and increasing the value we bring to market. I’m excited to help define the next chapter of Gracenote.”
Grusd is the co-founder of Ethiqly AI, an digital writing hub for teachers & students. He was previously Chief Strategy Officer at Snapchat, Chime, and AOL, as well as Chief Legal Officer at Spotify and Chief Executive Officer at HuffPost. In addition, Jared also held senior executive roles at Google, among others.
“Gracenote is a critical part of Nielsen and our strategy as we look to grow in streaming and lead the advancement of Convergent TV in the media measurement industry,” said Karthik Rao, CEO of Nielsen. “Jared’s background and passion for transforming businesses to improve society is aligned with our future and I’m grateful for his partnership as we transform our industry together.”
Gracenote provides metadata content IDs and related offerings around TV shows, movies, music and sports.
