UK Prime Video customers will have access to premium Nordic and European series and films through a new add-on subscription to the Viaplay channel.
It’s a swift return to the UK market for Viaplay, which closed its own app in May as part of a series of cost-cutting measures. Premium sports channel Viaplay Sport was sold back to previous owners Premier Sports.
The new channel, available over Prime Video Channels, will include Season 2 of the hit series Threesome; the complete box set of seminal Nordic Noir The Bridge and upcoming UK premieres of Polish crime drama Murderesses and the football documentary Bendtner.
Gerald Biart, Viaplay Group, VP Partnership, Growth & Marketing said the channel would feature a broad range of content: “Given the appeal of high-quality Nordic and European content and our large content inventory in the UK, we’re excited to launch the Viaplay subscription channel in the UK and give viewers access to a wide selection of premium exclusive titles.”
Viaplay will be priced at a monthly £4.99 and is available through a seven-day free trial.
