NATO’s Public Diplomacy Division is to is use Synamedia’s direct-to-consumer technology Quortex Play to stream NATO’s 75th anniversary summit.
The event will take place from July 9 to 11 in Washington DC and will be streamed on its website and YouTube.
NATO selected Quortex Play following trials of other live streamed events, including ministerial meetings, the NATO Youth Summit and press conferences during May and June 2024.
Synamedia and its partner DigiNet provided high quality, low latency streams to viewers, as well as via secure reliable transport (SRT) protocol to professional broadcasters.
Paul Magis, Head of the Communications Technology Centre at NATO, said, “Using Synamedia Quortex Play we now have a reliable and versatile solution to stream live video through our NATO website and social media channels to audiences worldwide and in their own language.”
“NATO is a pioneer in live streaming, showing other political and governmental organisations how they can open their events to a wider audience,” added Julien Signes, EVP of Video Network at Synamedia. “While many organisations have used YouTube as their only channel to date, NATO sees the value in also publishing live streams on its own website and by using Quortex Play benefits from lower cloud costs, high reliability, scalability, and enhanced control of the viewers’ experience.”
Other important features that impacted NATO’s decision include Quortex Play’s self-service, SaaS, cost-beneficial pay-as-you-stream model and its intuitive user interface, making it easy to prepare multiple streams in advance and to launch them in seconds.
In addition, Quortex Play’s analytics give NATO the flexibility to optimise its streams in real-time to match viewer demand. For example, during a recent live stream, analytics revealed that a high number of viewers were watching on a low bit rate in Ukraine. On-the-fly reducing the resolution of those streams made it easier for those viewers to access the NATO streams.
