Content discovery and metadata provider Simply.TV has acquired InFlow Media to create Europe’s leading metadata company.
It is the second acquisition in the field made by Simply.TV after the Dutch metadata specialist GVIDI was acquired in 2022.
Simply.TV, a leading content discovery and metadata provider, has acquired InFlow Media to form Europe’s leading metadata company. Simply.TV will strengthen its customer base in the Nordics, add advanced content discovery technology and welcome 35 metadata experts from Denmark and Norway.
Simply.TV COO Daniel Rühmann said: “It is a dream coming true to combine forces with InFlow Media and form a true powerhouse for metadata and content discovery solutions in the Nordics. With the experienced team and the additional technology stack, we will be able to bring even better services to the combined customer base. We have been really impressed with the team and the technology we have come to know in the past months”.
InFlow Media was formed out of Universum Norway and Ritzau Mediaservice Denmark in 2019. It had been jointly owned by NTB and Ritzau and evolved from providing TV listings for print publications to developing EPG metadata as timeshifted viewing, personal video recorders and VOD took hold in the Nordics.
“While merging Universum and Ritzau Media Service into InFlow Media in 2019 has been a great success, combining teams and technology with Simply.TV will bring this to the next level. It feels right to let the InFlow Media team continue within the industry’s most dedicated and customer-obsessed metadata company,” said Tina Mari Flem, CEO at NTB.
Details of the transaction have not been disclosed.
