Rupert Murdoch’s free-to-air streaming service Tubi is launching in the UK.
The advertising supported Tubi has a library of 20,000 films and television shows including the Twilight series, Billy Elliot and Kill Bill.
Content is drawn from Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a slate of exclusive Tubi Originals.
Tubi says it uses sophisticated machine learning to deliver personalised experiences.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” said Anjali Sud, CEO of Tubi. “We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
The Fox-backed service has nearly 80 million active viewers in North America and has emerged as the fastest growing US streaming service since its debut on the Nielsen Gauge just over a year ago.
“At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” said David Salmon, EVP and Managing Director of International at Tubi. “We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
Tubi is promising that its app will be available on every major connected TV platform, iOS and Android smartphones, and on the web.
