UEFA has expressed thanks to Meta for its work in challenging piracy.
The football body says the two have worked together to improve products and enforcement on both Facebook and Instagram, including through upgrades to Meta’s content protection tool ‘Rights Manager’. UEFA and Meta have further collaborated on various measures to combat piracy including in relation to deeper investigation and disruption activities, as well as expansions to Meta’s proactive enforcement programmes.
Meta has brought in several additional protections, such as preventing newly-created accounts from live streaming – a key measure in stopping pirates creating fresh accounts to avoid enforcement measures.
“This approach is a key component of our strategy to combat piracy across Facebook and Instagram, and we are excited to continue this collaboration with UEFA and others across the industry,” explained Meta’s Director & Associate General Counsel, IP, Mark Fiore.
The moves were brought in ahead of UEFA EURO 2024 and will continue into the next cycle of UEFA competitions.
UEFA’s Marketing Director, Guy-Laurent Epstein, said the fight against online piracy remained the highest priority. “We are committed to doing whatever is possible to stop this core threat to the revenues which underpin the European football ecosystem.”
UEFA says live broadcasts by appointed media partners remained the best way to enjoy the games at home or in cafés and bars.
