FIFA is seeking an investment of up to $2 billion for the expansion of its streaming service, Fifa+.
Bloomberg reported the move, citing people familiar with the matter, who said football’s governing body had tasked UBS Group with raising between $1 billion and $2 billion.
The process is expected to begin in full next month with the investment bank targeting financial investors in the United States and Middle East.
Launched in April 2022, Fifa+ streams 40,000 live games a year, with at least a quarter coming from women’s matches.
Fifa+ is accessible in several European markets, including the UK, Spain, France, Germany, and Italy. Viewers can enjoy full match replays, highlights, and curated collections.
Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK and Ireland.
