DAZN has signed a multi-year agreement with the action sports brand X Games.
The streamer will show the best action from the live events as well from archive and short and long-form content available on demand.
All of the content from the X Games will be available free-to-air, one of an increasing number of events now offered free by DAZN, with just registration required.
Shay Segev, CEO of DAZN Group, said, “This global partnership with X Games represents another premium addition to our free content proposition. Much like the DAZN platform, X Games is competition rooted in innovation and passion and we are pleased to be playing a significant role in increasing its global popularity.”
Scott Guglielmino, President & COO of X Games, added, “We’re delighted to partner with DAZN to provide X Games fans with more access to our brand and the world class athletes that drive it. This is an important next step as we build toward the launch of our X Games Leagues in 2026. X Games Winter and Summer Leagues will provide fans with year-round opportunities to follow and engage with the world’s premier action sports athletes from host cities around the world.”
The X Games have become the premier action sports competition, drawing over 50,000 visitors to the 2023 summer event alone. X Games recently announced the introduction of X Games League, an innovative new take on the competitive structure and events within action sport.
The X-Games Summer League features skateboarding, BMX, and motocross, while the Winter League includes freestyle skiing and snowboarding. Teams, backed by investors, will consist of athletes competing in individual disciplines to earn points.
