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44p selects Harmonic for UHD playout, media processing and distribution

June 27, 2024 08.40 Europe/London By Jörn Krieger

German media production company 44p is elevating its UHD playout, media processing and distribution with Harmonic’s XOS Advanced Media Processor.

Leveraging the XOS media processor’s cloud-native software foundation, complete playout feature set and next-gen media processing, 44p can efficiently deliver UHD broadcasts, according to the US technology company.

“We provide top-tier media production services, from live sports to entertainment, and needed a reliable and efficient media processing solution,” said Mido Fayad, CTO at 44p. “As a unified and fully redundant end-to-end software solution, Harmonic’s XOS media processor handles every aspect of our media processing chain.”

German broadcast system integrator Netorium facilitated a smooth deployment. “44p sought a media processing solution to future-proof and optimise its broadcast workflow,” added Frank Herrmann, CEO at Netorium. “Leveraging our partnership with Harmonic, we crafted a customised solution that precisely matched their requirements.”

Harmonic’s software-based XOS Advanced Media Processor supports 44p’s playout, encoding and SRT distribution requirements. The software appliance enhances broadcast delivery through AI-powered video compression and quality optimisation for HD and UHD channels; audio loudness management; simplified cue tone processing and support of IP transport architectures.

Additionally, the XOS media processor provides 44p with a playout-to-delivery feature set, encompassing advanced branding with HTML-5 graphics and effects.

“Adopting our XOS Advanced Media Processor unlocks new levels of efficiency and improves video quality for 44p,” said Stéphane Cloirec, VP, video appliances and software product management at Harmonic. “By combining advanced playout, cutting-edge AI video compression and one-to-many distribution in a single media processing solution, 44p can deliver unrivalled UHD quality with unmatched cost efficiency.”

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Filed Under: Distribution, Newsline, Production, Ultra HD Tagged With: 44p, Frank Herrmann, Harmonic, Mido Fayad, Netorium, Stéphane Cloirec, XOS Advanced Media Processor Edited: 27 June 2024 08:40

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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