German TV, multiscreen and in-car software solutions provider 3SS and location technology company TomTom have agreed on the technical pre-integration of their respective platforms.
The 3Ready entertainment user experience technology now operates within TomTom’s digital cockpit solution. 3Ready Automotive delivers entertainment to vehicle displays, comprising partner content, apps and services.
“3Ready Automotive is the ideal complement to the TomTom Digital Cockpit SDK for next-level entertainment experiences,” said Lyle Baumgarten, Product Manager, Digital Cockpit SDK at TomTom. “The flexibility and diversity of 3Ready Automotive enables OEMs to provide customers with highly engaging entertainment that transforms the enjoyment of any car journey.”
“Moreover, the combination of TomTom and 3Ready provides vehicle manufacturers with unprecedented opportunities to monetise the cockpit’s entertainment service while galvanising brand relationships, and maximising value, for everyone in the vehicle.”
TomTom Digital Cockpit SDK is a modular in-vehicle infotainment software development kit which comes with infotainment applications pre-developed and fully tested. With TomTom pre-integrated with 3Ready, carmakers can elevate in-cockpit entertainment user experiences, while benefitting from faster time-to-market, lower cost, and minimised technology risk, according to 3SS.
Felix Walter, 3SS Head of Automotive, said: “OEMs everywhere are putting in-vehicle entertainment high on their agenda in recognition of the opportunity to stand apart from the competition by providing a superior in-cockpit experience, while earning revenues and increasing engagement and interaction with customers.”
“Together with TomTom, we’re presenting the industry with a powerful pre-integrated solution that complements the many capabilities of TomTom’s Digital Cockpit SDK with a customisable array of appealing content, enabling communications and monetisation opportunities that fundamentally reinvent the commercial potential of in-car entertainment.”
