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Samsung adds AirPlay to Hospitality TVs

June 25, 2024 12.18 Europe/London By Julian Clover

Samsung Electronics has announced its Hospitality TV range will now be compatible with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms.

Guests will scan a QR code that will securely connect their device to the Samsung display. No personal information will be stored or saved.

They will then be able to enjoy the convenience of watching their favorite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practicing presentations, playing games and more on the TV in their room. 

The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.

“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”

For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment.

Apple AirPlay will first be available in HBU8000 model and will be sequentially supported on other existing models. Its available on Tizen 7.0 or later.

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Filed Under: Newsline, Tech Tagged With: Airplay, Hospitality, Samsung Edited: 25 June 2024 12:18

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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