Polish audiences watched 14 minutes less television in May than they had just a month before.
According to Nielsen’s The Gauge, Polish viewers spent on average 3 hours and 32 minutes a day in front of their screens.
The composition of what is being watched has also shifted with viewing to traditional television falling by 6% from April, while the time spent watching streaming content increased by 2%.
Polish series, news programs and entertainment shows enjoyed the largest audiences in May. Among the syteamers, Netflix, HBO Max and Viaplay recorded increases. This translated to an increase in streaming’s share of total video viewing on TV screens, which reached a record 8.6% in May (the highest level since the launch of the Gauge in Poland in December of 2022.
Netflix has strengthened its leading position among streaming services as its share of TV usage rose to 2.2% (from 1.9% in April).
