Bernhard Glöggler will become Vice President and Managing Director of Sesame Workshop Europe with effect from 1 July 2024.
In this role, Glöggler will be responsible for the European growth strategy of the globally active, non-profit educational organisation behind Sesame Street.
In addition to expanding brand awareness and visibility, this also includes the expansion of philanthropic activities to create educational added value. Glöggler will report to Whit Higgins, EVP, Head of Global Enterprises.
“For nearly two decades, Bernhard Glöggler has successfully built brands and businesses at some of the world’s most respected media companies,” said Higgins. “His experience in developing strategic alliances, his expertise in driving transformation in changing business models and his deep understanding of consumer trends make him the ideal leader to drive the next phase of Sesame Workshop’s brand and business development in Europe.”
Glöggler added: “Sesame Workshop is a great organisation with an impressive network of global and local partners focused on helping children. I look forward to bringing my experience to this dynamic team and developing the iconic Sesame Street brand and its much-loved characters in Europe. Together, we will initiate projects that support children in their early childhood development to grow up smarter, cleverer and with more social skills.”
Glöggler most recently spent three years at streaming company Roku as Territory Lead Content Partnerships & Distribution, where he managed all content activities for the company’s market entry in Germany. Previously, he worked at the Walt Disney Company for 18 years in various roles, including General Manager, Vice President Disney Media Distribution for Germany, Switzerland, Austria and Benelux, Director Digital and Pay-Channel Distribution, Head of Commercial Planning and Senior Key Account Manager.
