Smart TV manufacturer Hisense has joined the 8K Association (8KA).
The strategic move places Hisense alongside other leading companies in a cross-industry group dedicated to fostering the growth of the 8K ecosystem.
“Hisense’s membership in the 8K Association marks a significant step in our ongoing mission to enhance the home entertainment experience,” said David Gold, President of Hisense Americas and Hisense USA. “We are eager to contribute to the 8K ecosystem and collaborate with other industry leaders to accelerate the integration of 8K technology into the home entertainment experience.”
Hisense’s commitment to 8K technology is not new. The company has been investing in research and development to improve the resolution and image quality of its TV sets. The membership will allow the company to have a more significant influence on the development and deployment of 8K technology, according to the Association.
“Hisense’s addition to the 8K Association expands our collective of industry leaders,” said Mike Fidler, Executive Director of the 8KA. “Their dedication to innovation and excellence in consumer electronics will be instrumental in our shared efforts to promote 8K technology and its benefits.”
Other 8KA members include Panasonic, Samsung, TCL, Google, Intel and Xperi.
