Ease Live has built a new 2nd screen companion app for Austrian broadcaster Servus TV for use during its cover of the EURO 2024 football championships.
The new app from the Bergen-based developer features interactive overlays with real-time stats, instant video highlights, and polls across web, mobile and tablets, covering both 1st and 2nd screen experiences.
Red Bull Media-owned ServusTV previously used the technology duringits coverage of UEFA Club Competitions; Champions League, Europa League and Conference League.
“The new second screen companion app is a powerful way for us to enable our viewers to engage more deeply with the sports and teams they love. We also offer our advertising partners the highly innovative opportunity to place their brands in emotional live sports environments,” said David Morgenbesser, Chief Commercial Officer, Red Bull Media House.
The platform delivers edge-rendered graphical overlays, adding interactive experiences to existing TV and Over-The-Top (OTT) services and apps. With Ease Live, sports fans can interact with in-game statistics, participate in watch parties, polls, trivia, access instant replays and gaming – all without leaving the event.
During the Champions League almost half of the audience engaged with interactive content, with 78% responding to live poll questions – leading to a 35% increase in total viewership minutes. The Ease Live powered interactivity puts the fan in charge of the experience – a particular fan favourite is the chance to instantly watch highlights on demand, immediately after a goal.
