RTL AdAlliance has called for closer co-operation between European tech initiatives, saying they can reduce fragmentation and complexity.
In a ‘manifesto’ published to coincide with the 50th anniversary of the TV trade body egta, the organisation put forward itself and the involvement of ProSiebenSat1’s SevenOne Media, as an example.
“Our Manifesto draws attention to the challenges and opportunities we are facing in a globalised media industry. Together we can address the fast-changing market situation and unlock the potential of a more competitive European media force on the global stage,” said Stéphane Coruble, Chief Executive Officer, RTL AdAlliance.
“The high-quality content European media brands produce – providing captivating entertainment, informing and educating our viewers, and supporting democratic exchange and discussion – are a cornerstone of our society. Advertising funds this unique free media ecosystem. This virtuous circle that ensures the production of trusted news, documentaries, sports and entertainment has never been greater.”
Europeans watch over three hours of TV per day, as TV accounts for 51% of video usage – live and time-shifted. RTL AdAlliance wants broadcasters to collaborate locally to enhance their positioning and offerings to global advertisers.
It’s also inviting broadcasters and streamers to join the European Video Marketplace VMP Connect.
