NBCUniversal has revealed details of a partnership with Meta, Overtime, Snapchat, TikTok and YouTube that will send 27 content creators to the Olympics as part of a multi-platform social creator program.
The broadcaster, which hold the US rights to the Summer Olympics, said they would be given unprecedented on-the-ground access.
“With the Paris Creator Collective and these new partnerships, we will reach out to the younger generation of Olympic fans with personalities, content, and voices they consistently engage with in their daily lives,” says Gary Zenkel President, NBC Olympics. “Creators participating in this new program will bring a unique perspective to fans of the Olympic Games. From the athletes to the food to the celebration, creators will offer their communities of fans a truly unique, engaging look at this summer’s global gathering in Paris.”
The Paris Creator Collective will create custom content from the Games and preceeding US Olympic Team Trials in June.
The organisers of Paris 2024 are looking to showcase the city to the world with events being held against the backdrop of the French capital Beach volleyball will take place at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde.
