The EBU has emphasised the need for cooperation among regulators, AI developers, and media.
In a strategic paper, the organisation representing Europe’s public broadcasters has designated AI a strategic priority and is supporting its Members to implement AI tools knowledgeably, effectively, and in the best interests of audiences.
Key areas of focus include data use, source attribution and display, prominence and verification.
Eric Scherer, Director of the News MediaLab at France Télévisions and Chair of the EBU News Committee, said: “Today, AI is the burning issue for public service media, who seek to maximize its benefits in the public interest. To do this, we need regulators, AI developers and media to find a common purpose through open and ongoing dialogue, which is what we’re advocating in the EBU strategic paper on Generative AI and public service media. Our paper sets out our vision – including some red lines – to ensure public media organisations can continue to serve European society properly.”
The EBU’s AI initiatives include a PSM AI Strategies report drawing on the lessons learned by AI-advanced Members; an annual EBU AI Summit convening leaders and AI practitioners to collaborate and learn; the EBU Academy School of AI, offering training in emerging AI-linked specialisms; and an AI Ethics Group, which considers ethical implications of PSM using AI.
