Max has made its debut in France and Poland and enhanced its offering in the Netherlands and Belgium as the WBD streamer completes its initial phase of European launches.
The streamer is promising that it will have every live moment from Olympic Games Paris 2024 available exclusively.
The launch was celebrated on Monday evening with a party at the NEM conference in Dubrovnik.
With the initial wave of launches now complete, Max is available in 25 countries in Europe, spanning Iberia, France, Benelux, Nordics, and Central and Eastern Europe and 65 countries and territories in total global.
An enhanced HBO Max has also launched in the Netherlands, and will launch in Belgium on 1 July, after an early access period starting today.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: “Max’s global momentum continues to build as even more customers now have access to unparalleled quality content including HBO, Discovery, Warner Bros, DC, Eurosport and CNN. These international fan-favourites are complemented with meaningful, high quality local original programming. With over half the worldwide market still ahead of us, the globalisation of Max is only just beginning.”
As previously reported in Broadband TV News, a number of subscription and billing options are available with three base plans; Basic with Ads, Standard or the Premium plan for the ultimate viewing experience with 4K resolution and Dolby Atmos sound (as available), plus a Sports Add-On which may be added to any base plans. The discounted Basic with Ads plan is available in 10 European countries: France, Monaco, Belgium, Poland, Netherlands, Norway, Sweden, Denmark, Finland, and Romania.
