Newbie French streaming service M6+ is launching the M6+ Live Sport Experience for EURO 2024 featuring live game statistics and interactivity delivered through overlays to Android TVs, desktops and mobile devices.
The technology has been put together following a partnership between RTL’s streaming tech company Bedrock and Bergen-based Ease Live.
“At Bedrock, we’re constantly developing new solutions to create exceptional streaming experiences, which is why we chose to collaborate with Ease Live,” said Jonas Engwall, CEO of Bedrock. “By combining Bedrock’s streaming expertise with Ease Live’s innovative overlay technology, we’re powering M6+ to deliver a truly engaging experience for EURO 2024 viewers, setting a standard for how fans will expect to interact with their favorite sporting events.”
In the first iteration of the joint solution, Bedrock and Ease Live will deliver interactive overlays over-the-top to M6+ viewers via Android TV, Apple iOS and Android mobile devices. These features will also be made available later this year for a range of smart TVs and devices including Samsung, LG, Hisense, Apple TV and Amazon Fire TV. By implementing a solution that “sits over” existing TV or OTT services, Bedrock and Ease Live significantly reduce deployment times from months to days and enable global scalability.
“Engaging audiences with interactive content is all about delivering a great user experiences across different devices – enabling our customers to grow their services and to monetize more of their content,” said Kjetil Horneland, Chief Executive Officer of Ease Live. “It’s really exciting that the first deployment from our collaboration with Bedrock is to enable France’s sports fans to enjoy interactivity throughout such a major event as the Euro 2024. We are impressed with the quality of their streaming services and their highly dedicated team and look forward to enabling M6+ and other Bedrock customers to launch interactive features in the future.”
Bedrock created the €100 million platform that went live in May after developing several similar platforms, for broadcasters including Videoland in the Netherlands and RTL Play in Belgium.
