Ofcom has issued proposals for the renewal of its co-regulatory arrangements with the Advertising Standards Authority for the regulation of broadcast, on demand and video sharing platform advertising.
Currently, the ASA acts as the frontline regulator and Ofcom provides a statutory backstop.
Ofcom says the current system, in place since 2004, has been “highly effective and reduces complexity to give consumers a single point of contact for advertising issues across all media.”
Ofcom is proposing to renew the co-regulatory arrangements without significant changes for a further ten years.
The ASA will continue to report details of investigations regularly and this information will be publicly available.
The ASA will also continue to provide Ofcom with performance data about its case handling arrangements.
Ofcom is seeking submissions from interested parties by 5pm 19 July 2024 and will publish a final decision in the autumn.
