Backscreen, the OTT technology provider from the Baltics, has integrated with NPAW (Nice People At Work) for its OTT analytics.
The two companies will offer a comprehensive, data-driven OTT solution that combines NPAW’s expertise in Quality of Service (QoS) and Business Solutions with the robust capabilities of Backscreen App and Webplay products.
Backscreen App caters to both live and on-demand content. It enables monetisation through various models, including subscriptions, transactions, and advertising, serving a diverse range of clients such as pay-TV providers, telcos, OTT services, and broadcasters. Backscreen Webplay complements this by offering a comprehensive solution for web portals to manage video assets seamlessly from ingestion to the embedded player.
NPAW’s suite is synonymous with excellence in the OTT analytics domain. They provide visibility into viewer behaviour, enabling clients to deliver high-quality experiences.
The strategic pre-integration is designed to reduce project expenses and fast-track the launch of client services to the market.
Backscreen was previously known as Tet Media Solutions and is positioning itself as an innovative B2B provider of cutting-edge OTT technology. It provides services to Tet, LTV, LRT, Telia Sweden, Fashion TV, and Delfi.
