A new study from Stockholm-based consultancy Mediavision has found a quarter of respondents have viewed content illegally.
According to Mediavision, 25% of all 15-74-year-olds in the Nordics say they have downloaded or illegally streamed films, series or live sports in the last month. This translates to roughly 5 million ‘pirates’ in the Nordics, about 400,000 more than the previous year.
In addition, an increasing number of households are subscribing to illegal TV services. There are currently around 1.3 million households in the Nordics that pay to gain illegal access to thousands of TV and streaming services this way. That represents an increase of 16 percent compared to last year.
“Piracy is still a problem in the Nordics. Financial pressure on households combined with generally increased prices for legal alternatives are factors that have likely contributed to growth, says Mediavision analyst Natalia Borelius.
Nordic Content Protection has launched a new campaign using TV personalities to show how illegal streaming services are often closely linked to organised crime.
