Sky has hired Warner Bros. Discovery’s former European president, Priya Dogra, as it looks to develop new revenue streams.
Ms Dogra will join the broadcaster next month in the newly created role of chief advertising and new revenue officer.
She will be responsible for Sky’s advertising sales division Sky Media as well as helping Sky develop additional revenue streams outside of the broadcasting sphere such as data, gaming and betting.
Ms Dogra has been in the media sector for two decades including 14 years at Warner Bros. Discovery, where she remained until last summer.
Nick Herm, chief business officer at Sky, said: “Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love.”
Added Ms Dogra: “I‘m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years.
“Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation.
“I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”
