TiVo has entered the ad tech sector with the launch of TiVo One, a cross screen ad platform that combines ad inventory across multiple end-points in the home and car.
The Xperi company says TiVo One will create the ability to connect advertisers with their target audience across the various entertainment touchpoints that are used on a regular basis.
“Fundamentally it all boils down to how do we make sure that we have a product that consumers are loving, spending as much time as possible, which will create more ad opportunities and a healthier ad ecosystem. Then you tie all that up with the measurement,” Chris Kleinschmidt – VP, EMEA Advertising Sales, Xperi told a press briefing in London.
At the front of mind will be its own growing footprint of TiVo OS, TiVo Broadband and DTS AutoStage Video Service Powered by TiVo.
Vestel is now shipping smart TVs “Powered by TiVo” across most major European countries, under a dozen different brands.
These include the UK discount retailer Argos, which is already deploying the TiVo operating system in their Bush” house brand of smart TVs, one of the first ranges to include the new public service broadcaster backed Freely streaming platform.
