Video solutions provider Accedo has worked with ITV to put streaming service ITVX on PlayStation 4 and 5 consoles.
The UK commercial broadcaster already has 40 million registered users with its appearance on the consoles adding additional growth opportunities.
Huw Byrne Jones, Streaming Director of Engineering (Core Experience), ITV, commented: “Launching ITVX to PlayStation 4 and 5 consoles supports ITV’s position as a leader in UK advertiser-funded streaming. Making ITVX more widely available will help us increase active users and create more value for advertisers. Accedo is a trusted partner and has been instrumental in supporting ITV in bringing the ITVX service to this platform.”
Martin Sebelius, SVP EMEA and Latin America, Accedo, added: “The expansion of ITVX on to additional platforms will help ITV deliver its world-class programming to even more people, while also offering viewers more choice in ways to watch. This is important in today’s fragmented market where users are able to access content on an ever-expanding range of devices and platforms. Ensuring expansive reach is imperative in staying competitive and in aiding both user acquisition and retention strategies.”
ITVX offers a mix of live linear content, curated FAST channels, and an extensive VOD library ranging from new programme exclusives, premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and more. An ad-funded service, ITVX also includes an ad-free subscription tier ITVX Premium.
