Max, the streaming service that combines content from HBO, Discovery and Eurosport, has officially launched in Europe.
The service is now live in 20 countries across the Nordics, Iberia, and Central & Eastern Europe. These include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.
Warner Bros. Discovery is promising an enhanced user experience with double the amount of content that was available on its predecessor HBO Max.
Early highlights include series 2 of HBO Original House of the Dragon, which premieres in Europe on 17 June.
Titles available to stream now include Dune: Part Two, which premieres today on Max, in addition to Warner Bros. movies including Barbie, Wonka, Joker, and Harry Potter. Premium series include HBO Originals such as The Last of Us, The White Lotus, Euphoria, True Detective: Night Country, and The Sympathizer. Friends from Warner Bros. Television and fan favourites from Discovery are also available including 90 Day Fiancé, Cake Boss, Gold Rush and Naked and Afraid.
There will also be extensive coverage of the upcoming Olympic Games Paris 2024.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery, said: “Today is a significant milestone in the globalisation of Max. We have a rich and storied history of delivering popular content for viewers across Europe from iconic brands like HBO, Discovery, Warner Bros., DC, Eurosport, TLC. It’s these powerful programming engines that set us apart for viewers who can rely on us for the very best content, whatever their mood, whatever the occasion.
There are three ‘base plans’ available plus a sports add on. Basic with Ads offers a lower price in return for the acceptance of commercials. Like the Standard Plan it also allows users to stream content on two devices simultaneously. Standard will allow up to 30 downloads of available content to watch offline.
A Premium plan will allow the streaming of content on up to 4 devices simultaneously; Full HD or 4K resolution and with Dolby Atmos sound when available. This plan will allow up to 100 downloads of available content to watch offline.
The Basic with Ads plan is currently available in five European countries: Norway, Sweden, Denmark, Finland, and Romania before expanding to others.
On the 11 June, Max will be available in France, Poland and Monaco. The enhanced HBO Max will launch in the Netherlands on the same day, and from 1st July in Belgium. By July, Max will be available in 25 countries in Europe and 65 countries and territories worldwide.
