• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

beIN MEDIA GROUP to launches targeted TV advertising service using Synamedia Iris

May 20, 2024 12.45 Europe/London By Julian Clover

Synamedia has announced the selection of Synamedia Iris for a new TV advertising offer that is believed to be the first of its kind in the Middle East & North Africa (MENA).

Using the Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory at a country level. Initially available in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, with additional markets available later this year, beIN plans to extend its use of Synamedia Iris to its streaming services in 2025, making it easy for advertisers to deliver unified campaigns across both broadcast and digital inventory.

In means beIN will be the first broadcaster in the region to open up opportunities for local advertisers and global brands to advertise their products and services to specific, local audiences alongside beIN’s leading sports and entertainment line-up.

Instead of delivering the same adverts across all 24 MENA countries it offers services to, beIN will use Synamedia Iris to substitute individual commercials with campaigns for specific countries and subsequently to targeted demographics and households.

Bahadir Karalar, Director of Sales and Services at beIN, commented, “We chose to partner with Synamedia because its addressable advertising solution is proven to deliver uplifts in ad revenues elsewhere in the world.”

Synamedia Iris gives advertisers and media buyers complete control of their campaigns across all screens and modes of viewing. Its cloud-based infrastructure allows them to optimise campaign performance on-the-fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.

Guy Southam, Director of Advanced Advertising at Synamedia said, “With beIN becoming the latest major broadcaster to deploy Synamedia Iris, it’s time to change the mindset that advertising on TV in MENA is too broad to drive effective outcomes for local businesses. Using Iris, beIN can now offer a renewed proposition to new and existing advertisers, positioning global and local brands alongside the world’s greatest sporting moments.” 

Available as Software-as-a-Service (SaaS), Synamedia Iris provides a single, unified platform for managing, delivering, and measuring advertising consistently across all devices, services, and screens.

Synamedia Iris will enable advanced advertising across the entire beIN subscriber base, including satellite set-top boxes (STBs) without an internet connection, devices that would otherwise be left behind by other Connected TV advertising solutions.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Tagged With: BeIn, Synamedia Edited: 20 May 2024 18:43

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • RTLzwei and Warner Bros. Discovery plan joint advertising sales house
  • HbbTV Enables Secure Content Delivery with New DRM Specification
  • Deltatre to acquire Endeavor Streaming
  • BBC’s response to global news events drives audience growth
  • New EBU Digital Committee chair wants collective response to Big Tech

Most Popular

  • MultiChoice planning revamp of DStv service
    MultiChoice planning revamp of DStv service
  • BBC Annual Report warns of Big Tech threat; DG says Gaza “most challenging editorial issue”
    BBC Annual Report warns of Big Tech threat; DG says Gaza “most challenging editorial issue”
  • Record revenues for BBC Commercial 
    Record revenues for BBC Commercial 
  • IBC to integrate Amsterdam travel pass into attendee badges
    IBC to integrate Amsterdam travel pass into attendee badges
  • Netflix ahead in CEE streaming
    Netflix ahead in CEE streaming
  • Canal+ to refund subscription activation fees in Austria
    Canal+ to refund subscription activation fees in Austria
  • Wedotv strikes New Regency film deal
    Wedotv strikes New Regency film deal

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.