Maria Rua Aguete
Newly released research shows 43% of viewing time on Pluto TV is to its FAST movie channels.
According to Omdia and PlumResearch with six of the top ten most-watched channels are devoted to the genre.
The data was presented during the 77th edition of the Cannes Film Festival, by Maria Rua Aguete, Senior Director, Media and Entertainment at Omdia.
Aguete said: “This shift signifies the growing appetite for diverse and accessible content options, marking a significant milestone in the evolution of entertainment consumption. This transformation arrives after a decade following the inception of Pluto TV, born from a contrarian vision aimed at resolving the paradox of choice. Its pioneering introduction of free-ad supported television (FAST) heralded a new era fundamentally altering the media industry’s landscape forever.
In the United States, 60% of video users now turn to FAST services such as Pluto TV, Tubi, Roku on a monthly basis, surpassing the 55% who prefer Pay TV services like Comcast or AT&T.
According to Omdia, Pluto TV is a global leader in FAST, with hardware (Samsung, Roku, Vizio) platforms dominating in the US and LATAM, while broadcasters and Rakuten are key in European markets.
The US is projected to dominate the $12 billion FAST market by 2028, with international FAST revenue exceeding $2 billion. Pluto TV is active in nine of the top 10 international FAST markets, positioning it for strong international revenue growth.
