Channel 4 has given its website a late spring makeover to become more accessible and programming-led.
The refresh sees the PSB develop a more personalised experience with more box sets, first-looks and so-called “and bingeable, talkable content”.
It also creates an ‘app-like’ Channel 4 streaming experience to mobiles, tablets, laptops and other connected devices. For example, easy to browse episode grids tailored for viewing on the go.
To improve inclusivity, the streaming player now features better audio description, sign-language and sub-titles signposting, plus improved navigation.
There are also improved guidance options around ratings, accessibility, and stream definition.
Kiran Nataraja, Director of Streaming and Content Strategy, Channel 4, said: “Channel 4 streamers can look forward to a content line-up that’s distinctive, entertaining and truly stands out – with our commissions reflecting our Britishness, purpose and irreverent attitude that speaks to young audiences.
“We’re also going to give audiences a more seamless, connected and accessible viewing experience across all of Channel 4’s services and platforms. These enhancements support our plan to become the first public service streamer.”
The move is part of Channel 4’s targeting of Gen Z (often defined as being those born between 1997 and 2013).
Last year, nearly one million 13-24’s streamed Channel 4 via a PC or a laptop, with such viewing up 17% year on year in 2024. 16-34s are the biggest single cohort (49%) of Channel4.com streamers, with Gen Z representing 20% of the accounts that viewed Channel4.com.
