Channel 4 streaming grew 22% year-on-year in April – with a total of 6.5 billion viewer minutes – according to new data from the audience research organisation BARB.
The new figures show viewing among 16-34s was up 15% year on year to 1.7 billion viewer minutes. Channel 4 streaming reached more young viewers (16-34) than any other commercially funded broadcaster.
BARB data for April 2024 shows a range of new shows proved a hit with streamers including The Underdog: Josh must win, which attracted 101 million viewer minutes in April, and sees Nick Grimshaw, Vicky Pattison, Amber Gill and Pete Wicks secretly rig a reality show to make average guy Josh the winner among a polished cast of contestants. Other new hits included Stacey Solomon’s Renovation Rescue (53 million viewer minutes), Big Mood (49 million viewer minutes) and Murder Case: the Digital Detectives (64 million viewer minutes).
Ian Katz, chief content officer, Channel 4, said: “We are delighted to see the continued growth in streaming of Channel 4 shows, fuelled by our unique blend of returning favourites and noisy new shows. As we continue to implement out Fast Forward strategy, viewers can look forward to more of the kind of shows we know they love to stream, from must watch drama and comedy to agenda-setting documentaries, eye-popping reality and some of the biggest hits from overseas.”
Channel 4 continues to grow its audience towards a “digital-first” future with a 17% increase year-on-year in the proportion of total viewing via streaming among all viewers, and, a 29% boost year on year among 16-34s.
