Disney Entertainment and Warner Bros. Discovery have announced a new streaming bundle that includes Disney+, Hulu and Max.
Available to US subscribers the bundle will include content from brands including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., amongst others.
The new bundle will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.
The two companies are looking to improve subscriber retention and increase viewing hours on their two services.
Disney+ has 117.6 million subscribers, while the recently consolidated Hulu has 45.8 million subscribers. Warner Bros. Discovery has 97.7 million subscribers across its streaming platfoms that include Max, HBO Max and discovery+, as well as linear pay-TV service HBO.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
Further details on the bundle are expected to follow – including pricing – there is no news on whether a similar bundle might be offered in Europe.
