Amazon’s big budget TV series Fallout is taking 30% of viewing in most major markets and is seeing 91 million hours of viewing across 102 million views.According to PlumResearch, the videogame adaptation has premiered to weekly views of 53 million and over 47 million hours viewed in the United States. It currently ranks as Amazon’s second most watched show of the year in the US, after Reacher, which debuted over the Christmas period.
Outside of the United States, Fallout again took a huge share of viewing over its first few days on the platform.
The show took the top spot in the vast majority of Prime markets, with the key exception being India, where sci-fi rom-com movie Teri Baaton Mein Aisa Uljha Jiya proved a streaming success and Fallout took a more humble 10% of viewing.
In the majority of other markets, Fallout took around 30% of the week’s (Monday to Sunday) viewing share, especially impressive as Fallout’s Thursday launch, limited measured viewing in its first week to just four days.
“While the viewing across the first few days of the series has been unprecedented, reaching as high as 45% in some markets, it does remain to be seen how this plays out longer term,” said Jonathan Broughton, Research Director, PlumResearch. “While it clearly took more viewing over its first few days, compared to a per-episode drop such as Reacher. Reacher managed to a 20% share over viewing for just over a month, and maintaining audience is more important for churn reduction than peak viewing”
The show was created by husband and wife team Jonathan Nolan and Lisa Joy, who also worked on HBO’s Westworld.
Fallout draws heavily from Cold War and 80s classics such as Mad Max, The Postman, and A Boy and His Dog.
