SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets.
It’s a logical move for the streaming service to keep its international advertising in the family. Shareholder Paramount Global’s international ad sales business will represent SkyShowtime in over 20 European markets.
SkyShowtime’s new Standard with Ads plan will be available beginning 23 April. It says the Standard with Ads plan will be a premium experience, with an average of four to five minutes of ads per hour.
SkyShowtime Chief Executive Officer, Monty Sarhan, said: “From the start, SkyShowtime has been about delivering value and the promise of great entertainment at a great price. The launch of our ad-supported plan is the next step in evolving our service, coming at a time when people are looking for more choice and flexibility. We are excited to be the first streaming service to offer consumers across all of our markets an ad-supported option.”
SkyShowtime—the exclusive home of all five seasons of global blockbuster series Yellowstone and its spinoffs 1883and 1923—offers some of the world’s biggest entertainment as well as a growing roster of acclaimed local original programming.
Paramount’s President of International Markets Ad Sales, Lee Sears, said: “By leveraging our deep relationships with some of the world’s leading marketers, incredible product offerings and innovative technology, Paramount Advertising is the perfect partner for SkyShowtime. We will enhance our value to our partners by enabling advertisers to buy across SkyShowtime’s global franchises, series and films alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”
The new Standard with Ads plan will be introduced across all of SkyShowtime’s 20+ markets including Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.
