PubMatic is to provide advertising inventory for Virgin Media’s new FAST channel service.
The operator currently has a 15 channel offer with more slated to launch later this year.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2 said, “This is an important step forward for Virgin Media as we continue to expand and evolve our TV services and the commercialisation of our FAST offering. Employing PubMatic’s advertising solutions, we’re now able to deliver enhanced advertising experiences for our customers, while maximising engagement and value for advertisers.”
The initial selection was rolled-out to Virgin Media’s V6, TV 360, and Stream STBs last August.
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic said, “We are delighted to partner with Virgin Media, meeting the demand for transparent and premium-quality supply inventory. By facilitating the connection between programmatic buyers and high-value FAST inventory, we look forward to driving value for advertisers and viewers alike.”
Virgin’s FAST channel platform uses the Appstage application framework within the 24i Mod Studio streaming platform, which is pre-integrated with Amagi’s playout solutions, the project introduced the channels into Virgin Media’s EPG without making any changes to existing STB configurations.
