Polish audiences spent less time in front of the small screen in March as the first month of spring brought in a spell of warm weather.
Viewers spent an average of eight minutes less per day watching video content in March than in February, with traditional TV viewing down seven minutes per day, and streaming viewing down an average of one minute per day.
Streaming’s share of TV viewing was 8.1% in March, with YouTube representing the largest share among streaming services at 2.1%. Netflix, with a score of 2.0%, maintained its share from February.
Among TV programs, the largest audiences in March were drawn to matches featuring the Polish national soccer team as part of qualification for Euro 2024.
Among streaming content sources, the BVOD Player service in particular recorded increases.
