NOW, the pay-as-you-go brand originally launched by Sky in the UK market, is now extending to the United States.
Comcast says NOW is “a new brand of quality, low-cost Internet, mobile and streaming TV products that consumers can purchase month-to-month, whenever they want.”
“Consumers have told us they want low-cost, easy-to-use connectivity and entertainment options that deliver the same reliability and consistency of our leading Xfinity services,” said Dave Watson, President and CEO of Connectivity and Platforms, Comcast.
NOW Internet customers will be able to choose between two prepaid options: 100 Mbps for $30/month, or 200 Mbps for $45/month. Each tier includes unlimited data and an Xfinity gateway; NOW Mobile will provide unlimited 5G data, talk and text for $25/line and will be the only prepaid wireless option that seamlessly connects customers to more than 23 million Xfinity hotspots; NOW TV is a streaming offering for Xfinity Internet customers that includes live and on-demand programming from 40+ networks, more than two dozen integrated FAST channels, and Peacock Premium, all for $20/month; NOW WiFi Pass gives customers unlimited access to more than 23 million Xfinity WiFi hotspots for $20 for 30 days.
Initial customer trials for NOW Internet and Mobile have already begun in Hartford, New Haven, Houston, and Miami, with a full-scale national launch across all Comcast service areas expected in the coming weeks. NOW TV and WiFi Pass are already available in areas where Comcast provides service.
NOW has also been launched in Italy, and a similar product set in Germany under the Sky brand.
