BBC Studios says its enhanced linear channel, BBC Nordic has seen its ratings grow by 86% over the last six months.
The channel, launched on 17 April 2023, has achieved a 1% audience share in a market generally receptive to BBC and British content.
BBC Nordic, which replaced BBC Brit and BBC Earth, is available in Norway, Sweden, Denmark, Finland and Iceland.
It sits alongside the dedicated on demand service BBC Nordic+, which features both first-run content from the BBC Nordic channel and on demand exclusives.
“When we launched BBC Nordic and BBC Nordic+ last year our goal was to broaden our content offering and give more audiences across the Nordics access to the very best BBC shows anytime,” says Chief Commercial Officer at BBC Studios, Arran Tindall.
“The rapid growth we have seen since October correlates with our new programming strategy and is a testament to the high-quality, broad content we have on offer. From the BBC’s breath-taking natural history landmarks to the very best British entertainment, there’s something for everyone to enjoy anytime. With impressive growth and an audience share of 1% in the past 6 months, I’m confident in the future and can’t wait to see what the next year will bring.”
Audience favourites since launch include QI, Eastenders, Planet Earth III, Life Below Zero and The Great British Sewing Bee.
