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NBCUniversal has launched new “personalised broadcast experiences” over the NextGen TV (ATSC 3.0) system.
The application, which automatically launches when viewers tune into a NextGen TV terrestrial channel, is now available on NBC- and Telemundo-owned stations in the New York (NBC 4 / WNBC and Telemundo 47 / WNJU), Los Angeles (NBC4 / KNBC), Philadelphia (NBC 5 / WCAU) and Miami (NBC6 / WTVJ and Telemundo 51 / WSCV) markets. Additional NBC- and Telemundo-owned stations, which are part of NBCUniversal Local, also plan to deploy the app in major media markets
NBCUniversal and its partners are demonstrating the new product at this week’s 2024 National Association of Broadcasters (NAB) Show in Las Vegas.
“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”
Created in partnership with Fincons, Ease Live and Pearl TV, the app allows viewers to restart the current programmes from the start, view additional weather information, including radar, forecasts and meteorologist reports and view clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.
