IMG will deliver a major upgrade to coverage of the English Football League (EFL) for the next five seasons.
The EFL is committing to an increased audio-visual production which will see more cameras at every broadcast Sky Bet EFL fixture, enhanced commentary facilities, new in-game graphics and improved features to deliver a premium experience for viewers at home and abroad.
It follows record domestic and international broadcast deals that have been secured for 2024/25 to 2028/29.
Domestically, 1,059 EFL matches in the Sky Bet EFL, Carabao Cup and Bristol Street Motors Trophy matches are set to be broadcast exclusively across existing Sky Sports channels or live via a Sky Sports streaming destination. From its dedicated EFL production centre at Stockley Park, IMG will produce 866 matches per season for Sky Sports’ streaming service with the remaining balance produced by Sky for their main channel output.
IMG will produce a further 832 matches (1,698 in total) which will be utilised outside of the UK by EFL rights holders Pitch International and Relevent Sports, who will distribute the premium broadcast feed across the world. Clubs will also be able to offer the elevated output via their own international streaming services to fans of EFL Clubs outside of the UK.
The major change fans will see is increased camera setups across every division with six cameras in the Championship, four cameras in League One and two cameras in League Two – up from four, one and one cameras respectively.
Carabao Cup matches will feature a minimum of two cameras plus an up-scaled four-camera set-up for later rounds of the competition. All Bristol Street Motors Trophy matches will remain available to view with a one camera setup until the semi-finals.
Outside of Sky Sports’ main TV selections, all broadcasts will also feature enriched in-game graphics, alongside features including recaps and highlights from the live match plus games from earlier kick-offs.
