Source: Atmedia
Czech pay-TV remains in the hands of just four main players, according to the latest results released from the Atmedia Index survey.
During 2023, 56% of viewers aged between 15 and 69 opted for pay-TV services, IPTV and cable between them held 61% of the pay-TV market with satellite taking the remaining 39%.
According to the Atmedia Index, published quarterly by the sales house, the entirety of the Pay-TV market’s three-quarters is controlled by four major operators: Skylink, O2 TV, Vodafone TV, and Magenta TV.
On demand viewing has emerged as a significant driver of pay-TV services, 41% of viewers who used satellite or cable TV, or IPTV last year said this was important for them, followed closely by the availability of channels not carried on the terrestrial television, and the convenience of being able to watch TV on multiple devices simultaeneously.
Exclusive sports content is deemed important by approximately one in six pay-TV users.
Czech viewers are spending around four hundred Czech Crowns a month on pay-TV services. In the second half of 2023, Czechs spent an average of 395 CZK per month for pay-TV operators’ services, marking a marginal increase compared to the same period in 2022. “Despite the availability of Pay-TV services for less than a hundred crowns a month, the price still remains a predominant factor why 44% of television viewers aged 15–69 do exclusively choose to watch television channels available in digital terrestrial broadcasting,” said AtMedia’s Head of Research & Marketing Pavel Müller, adding that one-third of these viewers consider pay-TV to be expensive.
