Paramount+ has announced details of its new ad-supported tier launching in Canada and Australia and extending its Premium Tier into Europe.
The streamer is moving to three tiers, Basic with ads, Standard and Premium.
The new “Basic (with ads)” plan will make its debut in April in Canada and in June in Australia, priced at C$6.99 and A$6.99 respectively.
Meanwhile, the “Premium” plan brings Paramount’s blockbusters, exclusive originals, and hit shows to new heights with premium quality formats, including 4K UHD, HDR10, and Dolby Vision. “Premium” subscribers can also stream on up to four devices at once, twice the number available with the “Standard” plan, unlocking entertainment for the whole family to enjoy simultaneously. It will debut in France in March followed by the UK, Ireland, Germany, Switzerland, Austria and Italy later this year.
Paramount says the new tiers will give subscribers to “even more flexibility in choosing the option that best suits their needs.”
Marco Nobili, EVP and International General Manager of Paramount+ stated: “Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value. The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well.
“As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”
The “Standard” and “Premium” plans are available in France at €7.99 and €10.99/month, respectively.
