Gracenote says its data is helping TV providers optimise their user experience by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVOD) and linear (FAST) content availability.
The Nielsen company is pairing TV, movie and sports programming availability data with normalised program metadata to improve the discovery experience.
According to Nielsen’s State of Play report, 20% of consumers say they abandon a viewing session when they can’t find something compelling to watch. With content frequently moving between providers, a blockbuster movie that is available on a VOD platform one day could be gone the next.
Different streaming services may feature different seasons or individual episodes of a popular TV show hampering seamless viewing experiences. For example the comedy Modern Family was previously on Sky, but UK viewers now have to head to Disney+ to watch the series.
“As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming,” said Trent Wheeler, Chief Product Officer at Gracenote. “For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content – TV, movies and live sports – wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future.”
With an eye on the fragmentation of the market Gracenote has launched three primary offerings in its Availability solution that can help video providers put compelling content first and solve common “where, when and how to watch” as well as “take me to watch” use cases.
The Streaming Sports Catalogs, FAST / Streaming Channels and Streaming Video Catalogs are designed to enable customers to address consumer pain points.
