Telenet-owned sports channel Play Sports has extended its agreement with the Women’s Tennis Association (WTA) and the Association of Tennis Players (ATP) for broadcasting rights to the ATP and WTA tennis tournaments until 2026.
More than 1,000 hours of live tennis will be shown on Play Sports every year.
Tournaments from the ATP1000 Tour such as Paris, Monte Carlo, Madrid, Rome, Shanghai, Montreal/Toronto and the WTA1000 Tour in Beijing, Miami, Rome, Madrid will be distributed across Belgium.
Gabrielle Guedj, Chief Commercial Officer ATP Media said: “We are delighted to be able to extend our partnership with Play Sports. Tennis is in a really exciting time with a host of new superstars coming to the fore and so ensuring that their story can be told from our many fantastic tournaments via a partner like Play Sports who share many of our same values is very important to us”
Vincent Stevens, VP Premium Entertainment adds: “We are proud to announce the extension of the WTA and ATP tennis offer in the broadest sports package in Belgium. This gives our Play Sports customers a complete offer, ranging from football to motor sports, cyclocross and golf. We look forward to seeing our rising Belgian talent achieve great results on the WTA and ATP tennis tours.”
The season traditionally ends with the ATP Finals in Turin.
